The Butterfly iQ+ is not a traditional ultrasound system. It is a single probe with a semiconductor chip transducer that connects to an i Phone or i Pad and streams images through Butterfly's cloud platform. That architecture makes it the lowest-cost entry point into diagnostic ultrasound imaging, and it has created a specific kind of buyer: health systems scaling POCUS programs across dozens or hundreds of providers, medical schools equipping student cohorts, and individual clinicians who want diagnostic imaging capability in a coat pocket.
The Butterfly iQ+ probe retails at roughly $2,000 per unit at list price, which is far below our $50,000 minimum for a single probe. Financing Butterfly equipment works differently than financing a GE Logiq or Siemens Acuson. The path to a qualifying transaction almost always involves either an enterprise subscription package, a fleet purchase, or a bundled program that includes probes, subscriptions, education, and integration support.
Enterprise Butterfly programs for hospitals and health systems commonly reach $100,000 to several million dollars when they include multi-year software subscriptions, training packages, EMR integration, and hundreds of probes. Hospitals and health systems deploying Butterfly at scale are exactly the buyers we work with on these transactions. The financing structure for an enterprise program looks different from a single-probe purchase, and we work through both the equipment and the subscription components to find a structure that works.